Customers love coming to RJ Julia Booksellers and reading our staff suggestions, what we call shelf talkers. Here they get to learn which books are really great, which books will appeal to their reading style, and how that book might entertain, inform, or delight them.
In 2009, I realized that what many of our readers wanted was to have us select books for their voracious reading husband, their new grandchild, or their best friend. In a world dominated by algorithms, we could be the human algorithm, their personal bookseller. And so Just the Right Book was born, creating a personalized book of the month club.
We have the experience of helping hundreds of thousands of customers over the last 30 years, which contributes to Just the Right Book having one of the highest renewal rates in the subscription world.
I do believe that books can change a life and I do believe that having Just the Right Book arrive in your mailbox or the reader in your life’s mailbox can make this happen. We have received countless letters describing the pleasure of a new book, delighting and surprising them, and seducing them to drop everything, pour a cup of tea or glass of wine, sink into their favorite chair, and experience the pleasure of a great read.
Roxanne J Coady
Founder of RJ Julia Booksellers and Just the Right Book