What customers love is coming to the store and reading the staff suggestions-what we call shelf talkers. Here they get to learn what books are really great, what books will appeal to their reading style and how that book might entertain, inform or delight them.
In 2009 I realized that what many of our readers wanted was to have us pick out books for their voracious reading husband, their brand new grandchild or their best friend. In a world dominated by algorithms we could be the human algorithm, their personal bookseller. And so just the right book was born. Creating a personalized book of the month club.
Our 25 years of helping hundreds of thousands of customers we have the experience that contributes to Just the Right Book having one of the highest renewal rates in the subscription world.
I do believe that books can change a life and I do believe that having Just the Right Book arrive in your mail box or the reader in your life’s mailbox can make this happen. We have gotten countless letters describing the pleasure of a new book, delighting and surprising them and seducing them to drop everything, pour a cup of tea (or glass of wine) sink into their favorite chair and experience the pleasure of a great read.
Roxanne J Coady
Founder of RJJulia Booksellers and Just the Right Book